Mississauga, ONT – On the heels of releasing their new team name and logo, the Ontario Hockey League’s Mississauga Steelheads have added another layer to their brand, announcing the Official team colours for the 2012-2013 season. Following an approval process with the National Hockey League (NHL), the team is proud to announce that the Toronto Maple Leafs have approved the use of their iconic Blue and White uniforms for the Steelhead sweater. The team is excited to release their highly anticipated new look to their fans.
“The Leafs have been an iconic brand for close to 85 years and one of the most recognized sport franchises in North America and we are absolutely honoured to be wearing the Blue and White as we head into our inaugural season “ said Steelheads owner Elliott Kerr.
In addition to the team logo released two weeks ago, the Steelheads will also introduce a secondary logo which will be the uniform shoulder patch for the upcoming season. The “M” which will be worn on both home and away jerseys, depicts the Port Credit lighthouse with protruding beams of light and pays homage to one of the City’s most recognizable landmarks.
Staying true to the Toronto Maple Leafs Blue and White, the Steelheads will be wearing the traditional “Leafs look” from head to toe for the 2012-2013 season. Preliminary drawings have been submitted to Reebok, the CHL’s exclusive jersey supplier and the team’s jerseys will be unveiled at a later date.
Official team merchandise will be available for sale at the team store in the Hershey Centre leading up to the season. A temporary landing page is available at www.mississaugasteelheads.com while the main site is in the development stage.
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